I'm Yessenia Martínez, a PPC specialist focused on Google Ads, paid search and conversion optimization — building campaigns that spend carefully and report clearly, so every click has a job to do.
Start a Project → See ServicesWhat I do
A boutique approach to paid search: fewer accounts, closer attention, and decisions grounded in what the data actually says.
Search, Shopping and Performance Max campaigns structured for intent, with copy and bidding tuned to bring in the clicks worth paying for.
Landing page and funnel review to lift conversion rate — so the traffic you already pay for turns into more leads and sales without extra spend.
Clear, jargon-free reporting on the metrics that matter — cost per acquisition, return on ad spend and what to do next, in plain language.
About
Yessenia Martínez helps businesses get more from their paid search by treating each account as a craft rather than a checklist. Work stays anchored to the numbers that move a business — cost per acquisition, return on ad spend and qualified leads — never vanity metrics.
Because the client list is intentionally small, every account gets real attention: structure is kept clean, waste is cut early, and reporting is honest enough that you always know exactly what your budget is buying.
Contact
Whether you're starting your first Google Ads campaign or want a fresh pair of eyes on an account that's stalled, I'm happy to take a look.
Send a short note about your business and goals, and you'll get an honest, practical view of what paid search can do for you.
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